Tuesday, May 27, 2008

A New World From Words: TonicGeneration.com

In 2006 I was brought in to help buzztone and Pankaj Shah define the tone and character of the website/movement TonicGeneration.com. TonicGeneration is a brilliant idea designed to help people who want to see changes in the world, but feel powerless to do anything - often because they feel overwhelmed by the scope of the problem. The concept is that by participating in the online community (thereby alerting others to what's going on out there), purchasing eco-conscious products instead of more damaging ones, and having the proceeds go toward important causes, the smallest actions add up to a large impact. My tagline was: Change The World Without Changing Your Life.

This is where my heart is. My contribution on this project was my way of mixing, blending and stringing words together to form a type of transformative "Linguistic Alchemy". Words mean something; it's even better when words create meaning.

This onesheet was a mockup of the homepage, and you can see my work (headlines, taglines and content) here.

Past Projects: The Pump Station

The Pump Station was a client I worked with in the summer/fall/winter of 2006. I was tasked with proofreading, content writing and editing their pages. I also did some usability improvements.

Some examples of my content can be found here
and here among other spots all over the site.

Sunday, May 25, 2008

Past Projects: Paltalk

PaltalkScene was a buzztone project, where I was asked to produce a list of names for their interactive music show, as well as some Paltalk and music program taglines.

Owing My Business To buzztone

This whole "writing thing" has been a bit of a circuitous path. I started writing sci-fi fantasy in sixth grade, realized by high school that writing sci-fi fantasy was never going to get me a prom date, and pursued other (probably equally unsexy) interests...like theatre. I gave the acting thing a good little run, but after 10 years and some pretty unpleasant experiences, I decided to fold that one up and tuck it away, too. Having a creative outlet is almost as important to me as breathing, but I needed some security as well. I went back to school for Psychology, figuring that in addition to having a strong creative side, I also have one of those personalities that seems to make people feel compelled to open up and spill their secrets (although now that I'm writing this, I wonder if I shouldn't have used that power to pen hot and gossipy romance novels based entirely on the lives of the people I know. Hmmm).

With my Master's in hand, I joined the ranks of the "tired, [the] poor, [the] huddled masses yearning to breathe free," as a foster care social worker in Los Angeles County. I stuck with social work for a long time, too, but by the time my son was born, I just couldn't find the reserves to keep pouring everything I had into a hopelessly failed system. It was too much heartbreak, too much suffering, too much that I felt helpless to do.

So I returned to writing.

buzztone media marketing is one of the companies to which I owe my career. They believed in me from the beginning, and I have been doing freelance work for them since I made the transition back to a creative career.

Last week I worked with them on a couple of marketing pitches for an internationally known movie studio. It was my favorite kind of work: Sitting around a room with a bunch of ridiculously talented people, brainstorming and being creative, and then diving into a project, sculpting a path to create something new. I ideated, I wrote taglines and copy and I created tone and voice for certain pitched projects. I cannot share details now (due to an NDA), but hopefully I can post a link to our projects soon.